Isabel Woodford / Sifted : A look at the “fin-influencer” boom, as digital banks and fintech startups increasingly experiment with influencer marketing — The earliest examples of ‘fin-influencing’ go back to 2017, when Loot paid several Instagram bloggers to promote their Monzo-esque student card.

Scrolling through Instagram today, you’ll find countless photos of glamorous bloggers posing with colourful bank cards, discussing “financial wellness” and “savvier spending” between sips of their cappuccinos.

That’s because it’s not just luxury fashion brands using “influencers” these days, digital banks are too.

Indeed, fintechs are now focusing their fight for market share and customers online, paying social-media influencers to post endorsements across Instagram, YouTube, Snapchat and TikTok.

Source: A look at the “fin-influencer” boom, as digital banks and fintech startups increasingly experiment with influencer marketing (Isabel Woodford/Sifted)